Archive for June 6th, 2008
Chlorine is good for you
Good to know that swimming will soon be free for the over 60s. According to Andy Burnham, the Secretary of State for Culture, Media and Sport,
“Swimming has universal appeal for all ages and provides the opportunities for families to participate in healthy activity together. Our aim is to help as many areas as possible remove charges and provide some kind of free swimming proposition. All the evidence shows that it removes barriers to those who are inactive. It is for local authorities to decide just how far they want to go.”
Let’s hope that we don’t get fined if we don’t go swimming. The last thing I want to do is participate in healthy activity with anyone else!
Mailing list hell
Another issue with newsletters is the mailing list (leaving aside that an email shot is probably better and certainly more environmentally friendly). Having spent much of my train journey to London reviewing one such list, I now understand what GIGO* means: duplications, wrong names, wrong salutations, wrong organisations, wrong addresses. . . to say nothing of the retired, the “no longer” clients and the dead. And all this in 2,300 names.
*Garbage In, Garbage Out
Collective nouns
Light relief from the mind numbing tedium of page turning an SPA. My client offered his collective noun for lawyers: a “Fleece”. I am still trying to work out what he was trying to tell me. And in reply, answers please for a collective noun for clients.
